Let’s cut the fluff—building a brand is not just picking a pretty font and calling it a day. It’s how people feel when they come across your content. It’s what makes them stop, scroll, and say, “Oh hell yes, this is my person.”
And guess what? If your brand feels like it’s all over the place or too polished to be personal, people won’t connect. Not because your offer sucks, but because they don’t feel anything.
So let’s talk branding—the do’s, the don’ts, and how to not sound like everyone else on Instagram.
Branding Do’s (aka: Hell Yes Energy)
✔ Have a range of logos – A full brand kit (main logo, submark, favicon, etc.) keeps your visuals consistent without being boring.
✔ Design with them in mind – It’s not about what colors you love. It’s about what pulls your people in and makes them feel seen.
✔ Be your own trendsetter – Forget following every aesthetic trend. Start one that matches your vibe and sticks.
✔ Focus on results – Make your brand about what you help people achieve, not just how it looks.
✔ Be bold & claim your space – You’re not here to blend in. Use your voice, your quirks, and your story like a freaking megaphone.
✔ Keep it simple – Clarity > complexity. The goal is brand recognition, not confusion.
✔ Speak to a select few – You don’t need to be for everyone. You need to be everything for your people.
✔ Think long-term – Build something that can grow with you, not just fit today’s vibe.
✔ Invest in the process – Whether it’s time, tools, or a mentor—branding isn’t a one-and-done. Pour into it.
Branding Don’ts (aka: Let’s Not)
🚫 Don’t have just one logo – Your brand needs flexibility. One logo for everything screams DIY starter pack.
🚫 Don’t design just for you – You are not your audience. Respect your taste, but build with them in mind.
🚫 Don’t be trendy just to fit in – That trend? It’ll fade. Your voice? That’s forever, babe.
🚫 Don’t focus only on the solution – Speak to the transformation. What’s life like after working with you?
🚫 Don’t take the easy route – If you’re Googling “free Canva logo,” we need to have a chat.
🚫 Don’t overcomplicate things – If your brand guide is 14 pages and makes your eyes cross—it’s too much.
🚫 Don’t speak to everyone – You’ll end up resonating with no one. Narrow your message to expand your impact.
🚫 Don’t just plan for tomorrow – Brand for where you’re going, not just where you are.
🚫 Don’t push the process – Let your brand evolve. You’re not stuck, you’re growing.
Real Talk to Wrap It Up
Branding isn’t just about “looking legit.” It’s about feeling aligned—with your content, your community, and your long-term vision.
So if you’re feeling stuck, revisit the basics. Are you branding for where you’re headed? Are you connecting with the people you actually want to serve?
And hey, if you’re ready to bring that bold energy into your brand and ditch the watered-down vibes… the blog is here, the group is open, and your next step is waiting.
☕ Need some help turning your brand into a vibe people feel? Let’s talk. I’ve got resources, ideas, and caffeine to spare.
